Every morning I wake up smiling.

I almost can’t believe it, but it’s been nearly a year… the same thing every day since I’ve devoted myself to self-sourcing.

It opens me to receiving more, plants my feet in the grass, and it’s what I’m totally obsessed with, the thing I keep coming back to no matter what else I’m building.

Self-sourcing.

Being the one who fills your own cup, supports all your moves, and knows your own yes without having to ever explain it.

It’s the key to creating your passion led business and life.

It’s what the next era is requiring of each of us.

It’s how you bloom into the one who has so much to offer the rest of us.

And The Red Thread Lab is the space where we do this together. Where I create the experiences so that you can hear yourself. With love. With trust. With precision.

We are women who are no longer looking outside of ourselves. We are soulfully sourcing from within our gorgeous selves while we move through self-affirming 6-week cycles. Each one threading Human Design, somatic practices, creative play, and some other feel oh so good goodies.

It’s a living, daily, embodied thing. Where you become the one who knows. Where your yes is so clear and so familiar that you stop second-guessing it. Where you can stand in a room full of people who are completely certain they have the right answer and feel genuinely, quietly, unshakeably fine doing it your way.

Because you’ve built that relationship with yourself. Because your mind, your body, your heart, your energy… They’re in conversation with each other, and you know how to listen.

That’s what we’re doing inside The Red Thread Lab.

What’s alive right now

Feel Your Yes – Cycle One

August 2 – September 12

Everything I’ve self-sourced myself with started here. With learning to feel my inner yes in my body. As a physical, reliable, unmistakable event.

When you can feel it, you can follow it. When you can follow it, everything else gets easier. More like you. More like waking up smiling every morning.

By the end of six weeks, you’ll be able to articulate exactly what your yes feels like, in your words, in your body, in language that actually means something to you. That’s when it stops being something you have experienced and starts being something you have, you know like in the way I know exactly where my husband will leave his socks.

Blooming Where You Are — Cycle Two follows

September 13 – October 24

Once you know your yes, the next thing is learning to see what’s already growing. To shift your eyes and your energy toward what’s working, what’s sprouting, what’s becoming something beautiful right where you are. More on that soon.

OMG! This is exactly what I need

What you get when you say yes

✧ The Weekly Thread, a Sunday doorway into the current 6-week theme through writing, audio, prompts, or whatever’s alive that week, and the conversations that bloom that stem from it

✧ The Blooming Spread, a personalized oracle practice based on your Human Design that helps you notice what’s already blooming before your mind turns it into a project with a to-do list

✧ Walk With Me, unscripted audio recorded while I’m actually outside walking, birds and all, sharing what I noticed and what the current thread is revealing, this is my real practice, and I’m inviting you inside

✧ Through the Gates, a living exploration of the 64 Human Design gates through embodied language and real life, all from the lens of their strengths, we always start with what’s already strong

✧ A growing Human Design library covering Centers, Gates, and Variables, an ever expanding, genuinely yummy well of language you’ll come back to again and again

✧ The foundational Being Inside>Out guides like Aligned to Share and Awaken Your Content

And then there are the perks

And I have something delicious to create for you!

Your Inside>Out Human Design Report

This is going to be something we return to again and again in The Red Thread Lab. It’s the foundational piece that we are going to use as a guide to self-sourcing ourselves. In 6-week cycles, we will use this report in ways that align with each theme including:

Type, Signature, Authority, & Variables (Determination, Environment, Perspective,
& Motivation).

Even if you know your HD, you’ll want to get this. I go beyond the typical HD
language so that what you get is actually usable on day one. I like to keep it all real and inside moving as well as feeling. It pours all of it into the specific and tangible ways you engage with your world.

This is one of my favorite things to create.

Blooming Oracle Spread

This spread is designed to shine a light on what’s blooming that perhaps has not yet been noticed or fully recognized. It’s going to shift your perspective. It’s so cool.

OMG, you’re going to be doing this for a few weeks, and you’re going to be seeing things that you did realize were already in your world!

Your Blooming Oracle Spread is a personalized reading practice built entirely around
your own Human Design Variables and is made to work with any oracle deck you already love. It’s a brightening ritual that aligns what you’re consuming, where you’re standing, what you’re seeing, and what’s ready to move.

You’ll receive your own custom AI prompt and support guide that walks you through the spread and helps you meet what the cards are showing you through the lens of
your own design.

Your intuition always leads. The interpretation only adds another layer of light to what you’re already sensing.

Honestly using the Blooming Oracle Spread is one my favorite things to do each week.
Sometimes I even do it daily. I am so ✧ glitterly ✧ to share yours with you.

Both are yours once you join.

And if you want yours ready by August 2, join by July 28 as I personally hand-craft these for each member.

Where has this been all my life, I'm in.

What this delightfully refuses to become

A curriculum with a tiara and magic wand. A place that spins you like a carousel and calls it progress. A framework you marry instead of your signal. This isn’t a Cinderella transformation. You do not need more Mad Hatter rules. You crave more access to what’s already yours.

You belong here

I know this because you’re still reading. You’re thinking about the sparkly bits, the bursts of goodness, and the gorgeous feeling when you stand in your own radiance.

And you probably have had moments. Flashes where something just popped right into place. Where a decision felt obvious and clean and completely yours. Where you moved through a day feeling energized rather than managed.

You want more of that. Not just occasionally, but as your baseline.

You’re building something. A business, a body of work, a way of living that actually fits you. And you’re at the point where you know the next leap isn’t about more strategy. It’s about more you.

You’re curious and ready to lead. You want depth and you’re willing to sit with it. You want to experience what it’s like to be self-sourced.

You belong here.

I’m here for you.

Here is where you say yes to self-sourcing yourself

The Red Thread Lab is the paid tier of Being Inside>Out on Substack.

Join and you get access to everything.

All current cycles, all gate studies, all the archives, and every experience as it’s added.

Monthly. $16/month. Join the current cycle and see what opens.

Yearly. $96/year. A full year of six week themes, personalized tools, intimate audios, and living your way back into yourself.

A small note before you go. On August 2, when Feel Your Yes opens, the price of joining is going up. I haven’t landed on the new number yet. Until then, this is it.

Here’s the part that isn’t even about the offer

I know what it feels like to be capable and committed and still somehow slightly out of sync with yourself.

I also know the moment when you self-source and realize you’ve had all the power within you from the get go.

I’m here sharing all I’ve learned, lived, and witnessed over the past two years ince I’ve been doing this… And I’m also doing this right along with you because I believe that this work, what I’m doing, this brightening, that it ends. I don’t want it to end.

I see every year, every month, every week, every day as I continue to do this how much more beautiful my life is. It’s so gorgeous! Seriously, I wake up smiling every day. I don’t even use an alarm anymore. I just wake up, and I’m just smiling.

I feel like myself. I can move in spaces that before freaked me out. I can do things that you know before I avoided because I always got me. I’ve always got me, and so it’s just such a cool thing.

So I’m doing this right along with you because I know there’s more brightening I can do. There’s always gonna be more brightening, and I love that. I crave that. I want that. I like that fills me up. If you could see me, I am just grinning like a big giant grin, and I’m so happy.

So here’s my deal. I’m doing this right along with you, and I’m gonna show you what it looks like when someone builds entirely… when I say entirely… I mean entirely! My relationship with my husband. My things that I want. My family. My business. Everything, everything entirely from the inside out.

You don’t need me to tell you you’re ready. You already know.

Come in when your body says yes.

Join The Red Thread Lab — $16/month or $96/year

I’m going to be so thrilled to see you inside.

~ Tricia

I was standing on the corner. Thirty-eight minutes into my morning walk while talk-to-texting into my Notes app. I had just left the park where two dogs were playing in the sprinklers. It was quiet. No cars in sight. No one else. Just me standing there in the stillness of my neighborhood.

But inside me was an idea that was slowing rising like the morning sun. I stopped walking as it filled my body. It felt warm, glowing, and I just knew this was good.

Something that I’m used to happening on my walk. I have these moments where a clear idea starts to form. Immediately following it, I start detailing it with ease into my Notes app. And I feel so motivated and joyful that this is going to be something I create.

But that moment of insight is not the same thing as my inner yes. It can seem like it is, but I know it’s not. Because I know exactly what my inner yes and no is. It’s different from having an a-ha moment or a download as some call it.

I can get a wonderful concept with full body glow, and maybe it is something I create, but there’s more decisions that come along with it. All the details and timing are key areas that have to be decided. And this is where my inner yes becomes valuable.

You have this too

There is a signal. We all have it, but most of us were taught to override it. It is still there right now, waiting to be noticed rather than manufactured.

It goes by different names: intuition, gut response, instinct. I call it my inner yes. It moves through the body before the mind understands the question. It’s there whether or not you have ever stopped long enough to feel it.

Here is what I know for certain after years of honing mine.

You cannot self-source without it.

If you do not know your own inner yes…

You are always going to be sourcing from somewhere outside yourself, a mentor, a market, a metric, a stranger’s opinion dressed up as strategy. Self-sourcing is not a mindset. It is a body that knows its own signal well enough to trust it.

You cannot build a passion-filled business without it either.

Passion is not a personality trait some people have and others don’t. Passion is what happens when your work keeps touching your actual yes instead of a performance of what business is supposed to look like. Without the yes as your compass, passion burns off fast, replaced by obligation wearing passion’s clothes.

And you cannot live a heart-led life without it.

You can talk about living from the heart. You can post about it. But the heart has to be felt before it can lead, and most of us were never shown how to feel it on purpose, only how to notice it after the fact, usually when something has already gone wrong. Or we feel it, but say yes to the things that we think are expected rather than what is our true yes.

Stack it up and look at what’s actually resting on this one foundation.

• Your business.

• Your voice.

• Your relationships.

• Your sense of timing.

• Your ability to know, in a room full of other people’s certainty, what is actually true for you.

All of it sits on the same small, simple root.

Whether you can feel your yes.

I have spent two years living inside mine.

Learning its exact shape, its exact texture, the precise way it shows up whether I am standing, sitting, moving, or being still. It has never once changed on me. It’s so crystal clear that I don’t have to question it. I trust it. It’s always guided me towards the right-for-me things, and I’m reaping the benefits of an aligned life.

I feel so blessed and grateful because I remember what it was like before. The symptoms of misaligned decisions were a part of every day. Sometimes migraines, others exhaustion, and then me apologizing to my husband for blowing up at him when it was never about him. I was simply cranky because of all I said yes because I thought I had to, i.e. smart choices.

Today it’s aligned ones. Decisions not only come easily, they also feel good. So good that I stick with them because I trust my inner yes.

I am about to bring everything I know about it into The Red Thread Lab.

It’s coming in August, and it’s the thread this next cycle is carrying.

Obsessed already ✧✧✧ Sign me up!!!

You’ll get to know your inner yes. In a way that you can explain it in detail to someone else because this is how you create self-trust with it. That it’s so unmistakably clear, you can’t ignore it.

I’ll be sharing more details over the coming weeks.

For now I can share that it will be a 6-week experience called Feel Your Yes inside The Red Thread Lab.

https://triciaedwards1.substack.com/subscribe

A small note before you go. On August 2, when Feel Your Yes opens, the price of joining The Red Thread Lab is going up. I haven't landed on the new number yet. Until then, you can still join at $16 a month or $96 a year.

So here we are at the end of this thread. The one we’ve been pulling around motivation language, and what it actually takes for a word, or a phrase, or a whole statement to move us rather than just it sounding right.

And the thing that came into sharpest focus for me is something I started with. The way I feel when I’m writing a word, or when I read it back to myself, is the way it gets imprinted. That’s the signal that goes out. Not the meaning I intend. The state I’m in when the word leaves me.

I’ve known for a while that my body responds before my mind catches up. I check in with myself when I’m writing, noticing what opens and what tightens. And that practice has served me. My business reflects it. Year after year, the version of me that returns to her body while she writes does better than the version that didn’t know to look there.

But this thread added a layer I wasn’t tracking before. Feeling good and creating movement are two different things. A word can feel smooth, settled, true to me, and still not do anything. It can keep me in place. And if I’m building motivation language, that staying in the same place can feel like recognition, but it’s not how I move… the very point for motivation.

So I started testing for both. Does this feel right in my body? And does it pull me forward into what’s next? It’s something I talked about in The Live Experience.

Here’s where this got real for me. I’ve been sitting with a new identity statement, one I’m not treating as a goal. The identity is that someone buys something from my Boutique every single day. And I played around with how to write that. Gratitude language felt warm and settling, it felt good. But I didn’t feel like motivation.

So I played around, did something that has me feeling like I’m moving into action. Here it is.

Read more

This experience will be the first of our quarterly Live Experiences!

I’ve been looking forward to this, to share a process I’ve been doing for several months now. And each time, I’ve refined it to what I’ll be leading us through in the Live.

There’s not much to prepare…

1. If possible, join from a space where you feel comfortable closing your eyes to observe…

Read more

Read more

Subscribe now

For those who would rather list…

There’s a moment before the word is chosen. A pause. A sensing. Something in the body checking before the mind decides. Most writing advice starts after that moment. The Red Thread Lab starts before it.

The words we use are always doing more than we think. They carry meaning… and… they move energy through the body. Creating openings or closings. Your body is responding to your words before the mind has finished reading. This is the thread I keep following. This is where I follow it out loud.

What the Red Thread Lab Is

The Red Thread Lab is a small corner of my studio practice where I explore the energetics of language in business and creative expression.

And just to be clear… not copywriting formulas or borrowed strategies.

Instead, we explore how your voice, your energy, and your design shape the way your words land.

We examine hooks and openings, calls to action, the rhythm of a sentence, the emotional weight of a single word. The subtle shifts in phrasing that change how something feels in the body before the mind even catches up.

Sometimes I’ll bring something I’m currently exploring. Sometimes we’ll look at examples together. Sometimes it’s simply noticing what happens when we change one word.

This space is less about learning rules and more about developing sensitivity to language.

What Happens Inside

Inside the Lab I share:

• reflections from my current explorations

• breakdowns of language energetics in business writing

• examples from real posts and conversations

• small experiments you can try with your own words

We explore in Threads

Each one following a theme across multiple pieces. Right now we're inside a thread on Motivation: how the language of motivation lands differently depending on whether it's moving from the inside out or the outside in.

Running alongside the Lab Threads is Through the Gates — an ongoing exploration of all 64 Human Design gates as they transit through the sun this year. Not definitions. Lived language. What each gate feels like as a strength, a leadership style, a way of moving through the world. Written in real time as each gate transits through the Sun position. Here’s where we started:

And each quarter, we gather for a Live Experience on Zoom. A guided exploration, an extension of the Lab work, but in real time, together. The next one is Thursday, May 28, 2026 at 9:30 am PT.

Members are welcome to participate, share what they notice, or simply observe.

There is no rigid curriculum.

This is a living laboratory for voice and expression.

Who This Space Is For

Maybe you’ve built your writing around formulas that worked for someone else and wondered why they still felt slightly off. Maybe you’ve sent something that looked right and then waited, sensing something wasn’t quite popping the way you meant it to.

Or maybe you just have a long-standing suspicion that the way your voice works doesn’t quite fit the usual containers. That something about how you express yourself is a little outside the frameworks you’ve been handed.

For many of us, that feeling exists because our voice doesn't originate in the mind. It begins somewhere deeper. This space is devoted to letting it move from there.

Monthly Membership

$16/month

Monthly members receive access to all Red Thread Lab explorations: The Language Threads, Through the Gates, and the quarterly Live Experiences along with two foundational guides:

Aligned to Share

A guided process that helps you center yourself so your writing comes from your inner yes.

Awaken Your Content

A workbook to help you identify the natural energy that comes through your work and expression.

Both are foundational to the philosophy of this space:

write from yourself first.

Annual Membership

$96/year

Annual members receive everything in the monthly membership plus an additional exploration:

The Rhythm Report

This report offers a starting place for understanding your creative rhythm through Human Design, How your energy moves, how your expression naturally flows, and how to work with that rhythm rather than against it.

It’s an invitation to notice the patterns that may have been there all along.

Subscribe now

A Note About This Space

The Red Thread Lab is not a course.

It’s closer to a studio or salon, a place where ideas are explored in real time.

Some explorations will be simple.
Some may open deeper threads.

You’re welcome to observe quietly or join in when something sparks.

Either way, you’re welcome here.

I love exploring the energetics of language, how words land in the body before they land in the mind. Human Design is one of the lenses I use to understand voice, expression, and creative rhythm. The Red Thread Lab is a small corner of my studio where I explore these ideas in real time.

~ Tricia

Share Being Inside>Out with Tricia Edwards

Read more

Here’s where I thought I landed…

But it wasn’t quite sitting right with me. I had felt into the words, and adjusted to what felt good. Picking words that have pure meaning for me and feel good in my body. Like…

Steady - before I had settled. I like that word, but settled can mean settling for something rather than getting what you really want. So nope.

Expansive - I just adore this word. I feel it every time.

Be Inside - It might sound weird to others, and I know 2 years ago I would have never used this. But it works for me. It’s always good for me when I think about being inside looking out rather than naming something external trying to bring it in.

Circulate - One of my favorite new words. I like it for circulating air, books circulating from a library, my Gate 47 circling an idea until something pops. For me it means you don’t have to add more, create more, do more, be more… just let what’s here room to move.

Moving, Alive, Warmth - always good words for me. My body just loves these. And I’m sure you’ve noticed that I use them like a lot.

Glow - One I’ve used before, but right now it’s glowing for me. There’s something about it. Standing in place. Radiating from there. Let the glow be enough.

Receiving - Another word I’m feeling is so now for me. When I’m steady, and inside myself, I feel my aliveness, it glows, and when I let it circulate on it’s own, the moving is external (I don’t need to), when I stand in this, I only need to receive.

But today, another piece came…

I got an email talking about how we are not all meant to visualize in order to receive. How for some, visualizing can actually push away what you desire. And my Gate 47 (conscious sun) perked up. Time to walk around this, let’s circle and explore to see what pops. And boy did something pop.

Read more

Read more

Language carries energy.

Sometimes a single word can shift how our body responds to a sentence.

The first asks for an immediate decision.
The second gives space for timing.

That subtle shift changes how many people experience the message.

This is the kind of exploration we do inside The Red Thread Lab.

What the Red Thread Lab Is

The Red Thread Lab is a small corner of my studio practice where I explore the energetics of language in business and creative expression.

And just to be clear… not copywriting formulas or borrowed strategies.

Instead, we explore how your voice, your energy, and your design shape the way your words land.

Inside the Lab we might examine things like:

• hooks and openings

• calls to action

• storytelling and rhythm in writing

• emotional resonance in language

• subtle shifts in phrasing that change how something feels in the body

Sometimes I’ll bring something I’m currently exploring.
Sometimes we’ll look at examples together.
Sometimes it’s simply noticing what happens when we change one word.

This space is less about learning rules and more about developing sensitivity to language.

What Happens Inside

Inside the Lab I share:

• reflections from my current explorations

• breakdowns of language energetics in business writing

• examples from real posts and conversations

• small experiments you can try with your own words

Members are welcome to participate, share what they notice, or simply observe.

Some explorations will be written.
Some may be audio reflections.
Occasionally we may gather live to explore something together.

There is no rigid curriculum.

This is a living laboratory for voice and expression.

Who This Space Is For

This space is for those who resonate with:

• how words feel, not just how they perform

• sense that their voice works differently than typical business advice

• want their message to sound like themselves

• enjoy exploring ideas rather than following strict formulas

When you want your words to feel like they truly belong to you, this may feel like a place to begin.

Monthly Membership

$16/month

Monthly members receive access to the Red Thread Lab explorations along with a few foundational guides designed to help you reconnect with your natural way of writing.

Included:

Aligned to Share

A guided process that helps you center yourself so your writing comes from your inner yes.

Awaken Your Content

A workbook to help you identify the natural energy that comes through your work and expression.

Both are foundational to the philosophy of this space:

write from yourself first.

Annual Membership

$96/year

Annual members receive everything in the monthly membership plus an additional exploration:

The Rhythm Report

This report offers a starting place for understanding your creative rhythm through Human Design, How your energy moves, how your expression naturally flows, and how to work with that rhythm rather than against it.

It’s an invitation to notice the patterns that may have been there all along.

A Note About This Space

The Red Thread Lab is not a course.

It’s closer to a studio or salon, a place where ideas are explored in real time.

Some explorations will be simple.
Some may open deeper threads.

You’re welcome to observe quietly or join in when something sparks.

Either way, you’re welcome here.

Subscribe now

I love exploring the energetics of language, how words land in the body before they land in the mind. Human Design is one of the lenses I use to understand voice, expression, and creative rhythm. The Red Thread Lab is a small corner of my studio where I explore these ideas in real time.

~ Tricia

I’ve been spending time thinking about CTA’s here because it’s something I’ve put into my six week expansion experience. It’s my natural cycle of moving through a goal you could say… but as you’ll find out soon… I have a dislike of typical goal language… and it will be the next exploration in The Red Thread Lab: Momentum Language (or something like that, I didn’t really spend much time thinking about a theme name…).

So this expansion experience…

And I started to see a natural structure in my writing, AND where I could deepen it.

Felt Experience → Recognition → Consequence → Structure → Entry

It’s the entry point. Where the CTA’s live and breathe. It’s why I picked CTA’s to be the first topic to explore here. I wanted to see what felt true to me and created a sense of movement. Feeling true to me has been pretty good. It’s been my focus for the past year. And I guess it’s only natural that now I’m layering on movement too.

And what I discovered is that sometimes I wrote a lovely CTA that felt true, calm and aligned to what I ultimately believe… I don’t have your answers. I don’t know if you should say yes or no. I just know what I offer is pretty freakin good.

So I’d write something like

“You’re welcome to join here when the time feels right.”

Feeling into each word. They all feel yummy to me. And they flow nicely together. That’s something that matters to me. I’m sensitive to the acoustic quality of language. So when there’s an extra syllable, clunky tongue clicks, or jumbled consonants, it has my body twitching. Not a good vibe to imprint into my message!

But what I didn’t do before we explored CTA’s here, I didn’t think about how the words literally moved my body. Because this CTA feels like I stay in place. No movement even if I’m saying yes to the thing. It feels like lounging a comfy chair. I see the open door, but I want to linger.

Read more

🎧
The Red Thread Lab paid members
can get the audio version here.

I have an email list. One before I started here on Substack. And I didn’t merge the two, I keep the other separate. I know there are some that are on both…. So maybe you saw this.

The Set Up

I send emails M-W-F to my list that all have a theme.

• Monday - introduce, often story led

• Wednesday - get deeper and add some human design

• Friday - reflect and name it cleanly plus my CTA

I usually write them all in the same sitting. Usually Thursday I ask “I wonder what I’ll write about?” and let it linger in the air without answering it. Sometime between Friday-Sunday it comes to me. And then I record some talk-to-text notes to let it naturally flow through me before I start writing them. Always at the end of my recording I know exactly what each email will be. So it’s really easy to write and schedule them.

So here’s what happened

I love telling the story chronologically… I like to see the sequence of things, so this is what you’ll get here.

All my emails were set for the week last Friday. It was so easy peasy. One of my favorite weeks for writing the emails. Here’s the links if you want to check them out.

Monday | Wednesday | Friday

You can subscribe to it here

For the past few months, I’ve been working with Wendy on releasing more of my passion in my writing. She is an amazing intuitive who guided my exploration of taking what I do naturally when in conversation or talk-to-texting to my phone and letting that happen in my writing. You see I know that I’ve been calming what I want to share in my writing. And through working with Wendy, I’ve been tapping into things that have always been right in front of me… yet I wasn’t seeing. She’s amazing at what she does. Sometimes I thought I was going on a wild goose chase, but she knew exactly which rabbit holes would be valuable.

And because of meeting with Wendy, we talked about me pre-regulating rooms. Something I’ve done since a child. Something I was praised for in professional life. Something I feel I have to do at home. And… something I was doing in my CTAs.

Where I stepped into my voice

This week I’ve been turning it over and over in my mind. Even when I’m not thinking about it, I can feel my mind is exploring it. And I had two questions about my CTAs.

• Are my CTAs allowing too much calmness that it feels like there’s no need to step?

• How do I enliven my CTAs without hijacking the reader’s nervous system?

I still don’t really have an exact answer. But when I was reading CTAs a few weeks ago, I did notice words that moved my body forward and some that kept me planted. So it’s for sure a way I can look at it.

But I did something a little differently this week.

Read more

Read more

As I started to pull together some of the CTA’s, in a format we think of them… the line that invites action… or maybe it’s just a sign post… That’s for another conversation that’s swirling in my mind.

But as I started to pull together CTA’s from last month, February 2026, I realized that on LinkedIn I’ve stopped adding them. I knew I intentionally have changed my posting on there this year, but wow, didn’t realize I took them all away. I did find one CTA.

LinkedIn Post

I’m sharing my practice every week in my podcast
https://www.triciaedwards.com/ep5

So I’ll be feeling into this to see what my strategy is go forward for LinkedIn. I haven’t posted but a few in the past 2 weeks once I knew Substack would become my primary platform. Yet I’m not looking to abandon LinkedIn. It still holds value for me. Another conversation that I’ll leave for another time.

So I pulled some CTA’s from emails. I usually write M-W-F with a theme for the week.

Email - Friday, Feb 27th

If reading the brief stirred something in you, this is the next natural layer. A way to embody what you already sense.

You can explore it here:
​https://www.triciaedwards.com/shop/p/red-frequency-voiceprint​

Email - Friday, Feb 6th

If this week shifted how you’re relating to your voice, Before You Post is where that continues.

​https://www.triciaedwards.com/shop/p/before-you-post​

Dang! Look how I started each with “if”. I’m giggling to myself, and maybe you’re noticing the irony too if you read my article about If and When.

But I’m not fully surprised. It’s been so crammed into my thinking when creating content. That an effective CTA starts with a decision. And “if” asks you to decide if you’re in or if you’re out.

So rather than judge myself on the starting word, I’m going to graciously look at the other parts.

I’m sharing my practice every week in my podcast
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If reading the brief stirred something in you, this is the next natural layer. A way to embody what you already sense. You can explore it here:
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If this week shifted how you’re relating to your voice, Before You Post is where that continues.

Just to be clear…

Most advice on writing a call to action focuses on what converts.

This is not about that.

This is my objective

When you write your content, presentations, freebies, or whatever… And of course you want to provide next steps, so some sort of call-to-action. I’m narrowing in on the moment you type the words into your document.

Before you publish and send it out into the social wild.
Before you present it to the group.
Before you create the landing page with the freebie.

The moment you write it and decide it’s done, the editing is over.
The moment you decide this is what I’m having as my CTA.

What are you experiencing in that moment?

That’s the real thing I’ll looking at in this exploration.

And here’s why.

What you feel when you write your CTA is what you carry into your next activity.

When you feel salesy, unsure, forceful, any form of ickiness, it gets imprinted into whatever it is that you’re doing.

The more I understand what words that are “ick” to my body, the more I can strategize in alignment with myself, my brighter, higher attraction frequency.

This is where my Red Thread begins.

CTA 1

I’m sharing my practice every week in my podcast

What I’m noticing here is that I feel anchored. And while that can be good, I’m not creating movement. And so will anyone click the link? I’m just observing right now. Asking the questions aloud without answering them.

I’ll be doing this with the other CTA’s this week. And probably a few more. I think I’m going to look back at emails I’ve gotten where I clicked the link. Even if only for curiosity without the intention to purchase. What got me to click?

CTA 2

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I’m exploring the language of CTA’s. The way I feel when I write them, read them, and speak them. My aim is to feel an energetic connection with all the words I use, and sometimes that means exploring alternatives to the usual recommendations.

A call-to-action was one of the elements of online business writing that sought guidance on when I started my business. And it took me a while to feel comfortable closing my LinkedIn posts with one.

And that I’m sure there were for lots of reasons.

• Unsure of how my offers would be received

• Was I sounding to pushing or salesy

• Doubting the constraints I included

• Was I being true to me and my self-aligned methods

Last year I started to adjust words here and there just to see how I felt when I wrote them, read them. I’d check in with my intuition. Revisit them a week later to see if I felt the same.

You see my mission was to experience the energies that arose in me. It’s been my non-negotiable since the fall of 2024.

This is my heart song, my life compass. And CTA’s are included. Because before this I didn’t feel like the full me. I saw how I was squeezing into the recommended ways. How I pushed myself to excel at what disrupted my nervous system… the inner way that is me, how I move.

I recently shared my view of “if” and “when”, and this month I’m continuing my experimentations with CTA’s in The Red Thread Lab.

You are invited to join and explore your parallel path. And we can share notes along the way.

While I don’t know exactly what the end of this exploration will bring, I do know that I’m going to deepen my relationship with language. And that’s something I can leverage.

Some of the things I plan to explore and share walking this path.

• how different CTA language feels in my body

• the physical sensations that arise when words resonate (or don’t)

• the thoughts that surface when I revisit language weeks later

• how my Human Design rhythm influences the words I choose

• how the principles behind my offers show up in the way I invite people into them

In other words, I’ll be following the red thread of aliveness in language.

Walk with me

One part of the lab will be a private audio series I’m calling Walk with Me. These recordings will be exactly what they sound like: me walking, thinking out loud, and exploring the language of business in real time.

This month I’ll be musing on a CTA I’m experimenting with. Sometimes I’ll be noticing what shifts in my body when I change a single word. Sometimes it will be following the thread no matter where it takes me.

You’ll hear the raw process.

You’re welcome to step into The Red Thread Lab and explore alongside me.

Until now, I’ve never shown my process in public. It’s an important structural element to inside>out business creation, so I am opening up.

The more I explore language this way, the more I notice something unexpected:

The words we use in business don’t just communicate our work.

They shape the experience of doing it.

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This is where the foundational practices for the Red Thread Lab live.

You can return to them anytime.

If you’re new here, you may want to move through them in this order.

But feel free to follow whatever feels most alive to you.

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Yet something about it still feels flat.

Because the energy behind the words isn’t fully there yet.

Your audience feels something from you before they read a single word.

It’s subtle. But it’s powerful.

Like when someone asks why you chose a certain color and you answer:

“It just felt like me today.”

That feeling — the one that exists before the explanation — is what this exercise helps you notice.

It’s what I call your Red Frequency.

The signal people feel from you before your message is fully understood.

This short exercise will help you uncover that signal so your content begins to feel more like you again.

Start with the workbook

This exercise takes about 8–10 minutes.

Download the workbook and move through the steps at your own pace.

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This is both a welcome and a recognition for the steps you are about to take. Thank you for moving towards not just your future but the collective future where we shine from within like a lighthouse.

Because most people start with pressure.
What do others want?
What performs well?

Or they look at their own life and get overwhelmed.
There’s just so much they could say. So they try to think their way to clarity.
And end up feeling disconnected.

Content becomes a chore.
And often, they give up.

But you’re starting somewhere different.
From inner resonance. From the truth your body already knows.

This guide — Aligned to Share: Write from Your Yes — is your way back to that.

Day 1: Begin with your list

It’s simple. It’s grounding.
And it’s where everything starts.

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